Eval Q 5, How attract Aud.

How did you attract/address your audience?


We had to use techniques to attract and address our audience in order for them to want to or be able to watch our film opening, techniques such as using social media to interact with our audiences, or in our production practices making decisions with the casting, mise-en-scene, editing etc.

Youtube:

Youtube Feedback

We used youtube in away as our distributor and our exhibitor at no cost which is convenient for use as we're a micro-budget film company, and also Indie companies use Youtube in this way as it does the job of a distributor and exhibitor but at no cost. It's also convenient because our audience can access our film much easier than having to go to the cinema or to the shop to buy the film, instead they can easily access it through the web and on Youtube, so here we've addressed our audience in how they can access our film. We were also capable of interacting with our audience through this site as they were able to post comments on our film and give us instant feedback. 

Facebook:

Also we had access to the social networking site Facebook where we could address our target audience easily because our target audience was ages from 15-24, and we have hundreds of friends on Facebook so when we post our film on this site it has the ability to be watched by our target audience, also we can access instant feedback from our audience.


Teaser Trailer:

And in relation to our marketing techniques to our audience we release a teaser trailer which was made to attract our audience into wanting to watch the real film for when it was released, also we made a treatment and a poster which both advertised our film and were attempting to appeal to our target audience.

This is the teaser trailer we made and released...

Audience Interaction:

We also invited groups of teenagers from our school in to watch our rough cuts every time we completed one so that we'd get face to face instant feedback, then from this we could make alterations that suit our target audience more so that they'll be interested in our film more. Also form this we'd expect that our film opening would then be spread from word of mouth round social groups once some of them have watched our film opening online.

Narrative Structure:

Then from the start of our actual film opening we've introduced Barthes' theory of narrative enigma by not revealing our killer straight away, instead we revealed the killer at the end of the opening, and by doing this we are pulling our audience in to be attracted to watch the rest from the start as they'd want to uncover who the killer is.

Cinematography:

Also in relation to the cinematography we used to attract our audience we used camera shots such as point of view shot, and these help our audience to understand how the character might be feeling because in a way this camera shot put the audience into the character's position. Then with our establishing shot we've tried to let the audience understand the setting and time which would hopefully allow them to relate to character as well because it's in a normative neighbourhood, and our characters are all of the teen age, around 17-18, so this will also allow our audience to relate more than if our characters were of an older age.




Casting, Mise-en-scene:

Jock's Trainers

Killer's Boots

Furthermore with the characters, we've chosen to use actors who age from 17 to 18 as our target audience is 15-24 so this allows us to be able to appeal to our target audience more as they're of the similar age, which helps them also to relate to the characters more which is both addressing and attracting our target audience, but also our killer is of an older age which lets us address our secondary which is ages from 24-34, and we've used mise-en-scene here for example with the old black boots that our killer is wearing instead of the trainers that our jock character is wearing , this is also demonstrating Levi-Strauss' binary opposites theory in a way because the young boy is wearing trainers where as the old man is wearing boots. We also included a lot of gore in our meat chopping scene with all the fake blood and the meat so this would appeal to the audience as they're be expecting blood and gore when they're watching a slasher film .

Theories:

Also we've incorporated Laura Mulvey's theory on how the audience is generally male when the camera is focussed on the female body, because our scream queen was wearing skinny jeans which brought out her figure and our camera lingered round the scream queen as well as focussing on her face with close-up shots. 

Soundtrack:

And with the soundtracks that we included in our film we've chosen to stick with the commonly used instruments such as stringed instruments , and long drawn out notes which slowly build up tension for the audience and then reaches a climax , which in our case was the violent scene which then leaded on to the chopping up of the meat scene. And we chose to stay with these commonly used soundtrack themes because they've worked at attracting an audience for other slasher films, for example the opening of John Carpenter's Halloween (1978) where it builds up the tension in the titles sequence in the opening we looked at this for influence and tried to do something similar where we had a non-diegetic soundtrack slowly building up the tension throughout the titles.