Eval Q 3. Distribution.

What kind of media institution might 

distribute your media product and why?



The film distribution industry is where the distribution companies compete with one another to make the movies available to watch for the audience. Unfortunately it's highly unlikely that my film will be distributed by any of the well known distribution companies such as 20th Century Fox and Warner Bros. Entertainment Inc, as they're for mostly highly budgeted films and films with famous stars, or films which are recognised by their directors, where as my film will be a low budget or virtually no budget, and there won't be any big movie stars or recognised directors, so because of this I'll direct my film at indie distribution companies such as Optimum Releasing  who distributed Donkey Punch  into the cinema. Also Optimum Releasing have distributed many other slasher and horror films which have done well in this film industry competing with the other companies. But also most indie film companies don't even manage to make a cinema release and instead their films just go straight to dvd releasing, therefore we'll have to consider this with our film as it's a micro budget film so won't make a cinema release like a high budget film such as Avatar ( James Cameron, 2009 ) which made it straight to cinema release as distribution companies would take the risk in this film.

However we'll also have to consider how digitisation has changed the way the distribution industry operates now, because of how hardrives and computers can hold films instead of paying thousands it simply can be done for free where no prints are need, and this way indie companies or even new film makers like us can stand a chance against the big time distribution companies, this is because most films now are distributed digitally by either social networking or other sites on the Internet.w

 

Donkey Punch  (2008, Oliver Blackburn)

Box office: 
Budget= £700k
Worldwide = $694,422
Is a low budget film which we can look to as an example for the distributing company Optimum Releasing, and even though it didn't make as much of a profit as most slasher films we can still use it as an example to compare with as our film will be a low budget slasher and aimed at indie distribution companies.
Optimum Releasing

But even this budget would be to high for our film company as we're a micro budget film company and have virtually no budget, so the best method of distribution for our film would be using the web and the site Youtube, because here you can upload footage for free and share it worldwide, meaning that our audiences will be able to access our film for free, as well as being in their own comfort of their homes which is also a benefit of using this as our distribution method.

We released a teaser trailer using HD cameras to film it, and Final Cut Pro to edit it which is exactly how the Coen Brothers film and edit their films which are high budget films such as True Grit (2010) that had a budget of $38m and made $171m at the box office, so this shows that the equipment we were using is capable of being at the same quality as these high end budget films and they managed to get distributors such as Paramount Pictures, but there's always the cost in actors and with this film they had the 'A list star' Matt Damon which shows that the cost in production is always there and more significant because this contributes to whether or not the distributor will decide to choose the film.