The Big Six, Horizontal Integration & Vertical Integration.

The Big Six

The big six are the six most dominant film companies globally.

Conglomerate is the company that own several other companies and a subsidiary is one of those companies that are owned by a bigger company.

The Big Six:

.Columbia Pictures is a subsidiary to the conglomerate Sony.

.Warner Brothers Pictures is a subsidiary to the conglomerate Time Warner.

.Walt Disney Pictures is a subsidiary to the conglomerate The Walt Disney Company.

.Universal Pictures is a subsidiary to the conglomerate Comcast/General Electric.
.20th Century Fox is a subsidiary to the conglomerate News Corporation.
.Paramount Pictures is a subsidiary to the conglomerate Viacom.

And Lionsgate is a new entry which some people are using to make it 'The Big Seven'.



The Big 7 Table.





Vertical Integration

Is when the conglomerate company is controlling all the subsidiary companies, an example of this in the film industry where the conglomerate controls the production , distribution and the exhibition for a film and the conglomerate has shares in all of these companies.

Horizontal Integration

Is when individual companies come together with other companies to benefit each other , and example of this is in the film industry with production companies working with distribution companies and expedition companies. For example Avatar is produced by 20th Century Fox, and the marketing of the film benefited The Sun newspaper, but what they both have in common is that they're both owned by the conglomerate News Corportation, so both subsidiary companies 20th Century Fox and The Sun newspaper benefited from the film by being linked under the same conglomerate.