An ident is a bit like a commercial, but not. It is basically a production company in our example, but you can get TV channels etc, identifying themselves on a small like video just before the film starts, and we're going to create one using Livetype, a software that we'll use in the lessons, or Flash to make our own animations. The ident can also have an audio track over the top of it that we can make ourselves, we will then use these idents at the start of our short films so that the audience can recognise who made it.
What Idents should include:
.Company Titles
.Audio/sound .Company Titles
.Animation
.Company Logo
This is an example from Warner Brothers Pictures production company:
In this example it's easy to identify the logo which is what we will try to do when creating our idents, but also they use a soundtrack with the ident which is unique to Warner Brothers.
The name that i've come up with for my production company is ' Paper Plane Productions' and i've chosen this because it's easy to remember and get stuck into the audience's head , and also everyone is familiar with a paper plane so hopefully they'll become just as familiar with ' Paper Plane Productions'. I tend on having a Paper Plane for the logo with the name ' Paper Plane Productions ' on it , and then build on this for my ident by adding animation, sound , etc.
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